Annual Report 2010
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- CEO comments
- Important events during the year
- This is Precise Biometrics
- Summary of 2010
- Research and development
- Business areas
- Customers
- Employees
- Sustainability
- The share and shareholders
- Risks
- Five-year review
- Key ratios
- Administration & Corporate Governance report
- Financial reports
- Assurance
- Audit report
- Board of Directors
- Management
- Auditors
- FInancial glossary
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Business areas
Mobile – new business paves the way
Operations
Mobile is a completely new business area for the Company and will focus on the rapid development of SmartPhones and Tablet PCs.
In a world increasingly characterized by different types of mobile communication there is a need to protect the information we store in our SmartPhones and Tablet PCs. The whole way in which we relate and interact via digital mobile communication is undergoing continuous development and this is where Precise Biometrics sees an enormous business potential. The Company has identified several different types of demand for verification where biometrics can supply enhanced utility for end-users.
Initially the Company will focus on the Apple platform, including solutions for iPhone and iPad, but the objective is to supply products and solutions for all the larger SmartPhone platforms in the market.
Precise Biometrics is planning to launch new products and solutions during the second half of 2011.
Objective
The objective is that Mobile will be a strong contributory factor in achieving Plan 2015 (read more under Vision and Objectives) offering user oriented products creating value to the customers in an extensive market.
This business area will also help to dampen the fluctuations between different quarters resulting from long decision-making period in other segments.
Strategy
The strategy for future expansion includes significant investments in new product solutions in the Mobile business area in 2011.
Precise Biometrics will offer packaged overall solutions targeting end-customers, but also potential partners in this area.
The Company will also be enhancing its competence within its development activities to support the technological demands set by this business area. This means that a large part of the Company’s investments in Research & Development in the coming year will relate to the Mobile business.
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