Annual Report 2010

Business areas

Access Solutions - an integrated part of the customer’s concept

Operations

The business area Access Solutions is mainly based on Precise Biometrics' success with established customers, who in turn give their customers and members physical access to different types of services and capacity with fingerprint recognition.

This is used, for example, at 24-hour gyms. As an example the technology is used by the largest budget gym in Scandinavia – Fitness24Seven. The solution allows customers to keep membership prices at low levels due to a minimum number of personnel. Biometrics becomes an integrated part of the business concept for customers in this business area because it prevents the unauthorized use of

membership cards cutting into their potential earnings, which is a big problem.

Other similar business activities that benefit from the biometric concept will be actively targeted in Europe via different campaigns during the year.

Objective

Access Solutions focuses on sales activities to expand the customer base for the types of customers who already use these solutions, but also to identify new types of customers for this technology and target them to expand this business area.

Strategy

Access Solutions will continue to build on the success the Company has already achieved, primarily by directly targeting end customers.

The Company will be offering overall solutions directly to these end-customers in order to simplify the process and improve profitability. Activities in this area are already based on this end-to-end business model.

During the year sales will mainly focus on the European market because this is where the Company has identified the greatest potential for these types of solutions.