Annual Report 2009
- CEO comments
- Events during the year
- This is Precise Biometrics
- History
- Technology and solutions
- Geographical markets
- Market segments
- Customers
- Voices from the industry
- Employees
- Sustainability
- The share and shareholders
- Risks
- Five-year review
- Key ratios
- Administration report
- Financial Reports
- Assurance
- Audit report
- Corporate governance report
- Board of Directors
- Management
- Auditors
- FInancial glossary
- Shareholder information
- Contact
This is Precise Biometrics
Competitors
Precise Biometrics holds a strong position as a world-leading Match-on-Card supplier. The company´s technology and solutions covers several markets, meaning that its competitors are found in many different levels and in several industries.
Cooperation partner – and competitor
Biometrics touches on many fields comprising everything from standardization, regulatory requirements and certifications to a number of integration options and partner structures, which means that it is a complex market. For example, Precise Biometrics has competitors in the field of biometrics in terms of licensing of its smart card technology, algorithm development and hardware.
Since the company collaborates with partners in various projects, it is not unusual for it to sometimes work together with companies which could be regarded as competitors in other tender or project situations.
Competitors in the Match-on-Card area
Precise Biometrics is the predominant player in the Match-on-Card area which is the company’s primary market area. However, there are some competitors in this expanding field, for example the French company Sagem.
One main competitor
Precise Biometrics main competitor is Sagem. The French company offers everything from smart cards and home electronics to airline and defense solutions. Its subsidiary Sagem Orga offers smart card solutions, which also integrate its own Match-on-Card biometrics. Other parts of the Sagem group have identification and biometrics solutions focusing on AFIS systems (i.e. database solutions for law enforcement systems). Match-on-Card is only a smaller part of the company’s total product range. The company ties their technology to its own cards and hardware, and to system integration.
Other competitors
There are also other companies with less comprehensive Match-on-Card offerings, including Siemens and ID3, though none of these companies have deployed the technology to any significant extent.
Most of our competitors’ Match-on-Card solutions have to be combined with specific smart cards or hardware, which limits the options for the end-customers.
Hardware competitors
In the hardware market, Precise Biometrics is one of few companies that offers combined smart card and fingerprint readers. These readers are well established in the market, with a large quantity of units installed.
As Asia is a highly competitive market, especially in terms of price, Precise Biometrics’ own fingerprint reader range is sold in smaller volumes and often to niche projects in the region. Therefore, Precise Biometrics works with hardware manufacturers that integrate the company’s technology, Precise BioMatch™ Embedded, in their fingerprint readers.
Precise Biometrics has, during recent years, concentrated its sales efforts on licensing sales which gives high profitability, however hardware sales are still a substantial part of Precise Biometrics’ sales. Hence, hardware sales is focused on large volumes and selected markets.
How is the competition handled?
Precise Biometrics is a world-leader in its industry and a major player in the market. Through attractive offerings to end-customers and partners, Precise Biometrics has the largest number of Match-on-Card users. Reference customers that endorse the technology in major, security-demanding projects are crucial for the credibility and further expansion of the company’s business.
Flexibility is key
Precise Biometrics’ Match-on-Card technology stands out from the competitors’ mainly because of its interoperability and flexibility.
Precise Match-on-Card™ is compatible with most fingerprint readers, security applications and smart card platforms, thus giving end-customers a great deal of freedom to choose or change components according to circumstances and requirements.
Usability
With the company’s unique experience within the business, Precise Biometrics offers products that are user-friendly, from both an end-user and end-customer perspective.
Strong partners provide new business opportunities
The company is represented throughout the world through its global network of strong and selected partners. Close collaboration with these partners is resulting in new business opportunities and increased market presence.
Networks, events and media
Precise Biometrics cultivates and monitors the market and competitors through its permanent presence in key industry organizations, events, news channels and networks.
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