Annual Report 2009
- CEO comments
- Events during the year
- This is Precise Biometrics
- History
- Technology and solutions
- Geographical markets
- Market segments
- Customers
- Voices from the industry
- Employees
- Sustainability
- The share and shareholders
- Risks
- Five-year review
- Key ratios
- Administration report
- Financial Reports
- Assurance
- Audit report
- Corporate governance report
- Board of Directors
- Management
- Auditors
- FInancial glossary
- Shareholder information
- Contact
Five highly interesting market segemnts
In 2009, Precise Biometrics worked towards identified business segments. Most of the segments focus on license sales of Precise Match-on-Card™.
Precise Biometrics is already well-established in certain market segments with many strong references, such as employee ID and national ID cards.
Other markets are presently being built up. In the coming years, work in these segments will focus on cultivating markets that could result in commercial breakthroughs in a couple of years at the earliest.
The following market segments are assessed as being of interest and profitable for Precise Biometrics, as organizations in these areas can apply the company’s technology to increasing their cost effectiveness:
Precise Biometrics’ primarily target group is different types of partners, who reaches out to system integrators and end-customers within each segment. Precise Biometrics’ secondary, and sometimes thirdly, target groups hand are these end-customers. Precise Biometrics’ primary target group –partners – is presented in each segment section.
You can read more about the specific segments under each headline.
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